Tracking links detection & formula with targetData in Adobe Campaign (+ UTM codes!)

How to track your HTML links in an Adobe Campaign delivery when they are generated from upstream data targetData?

🔗🔎☁️

Step 0: Prerequisites

• Campaign with a Query, an Enrichment with customUrl field and an Email delivery:
  • With a static link <a href="https://blog...">
  • With a targetData link <a href="<%= targetData.customUrl %>">
  • “Display URLs” checked

ACC only recognizes the static link:

Let’s fix it!

Step 1/2: href must start with https://

• Prefix <%= targetData with https://
• Remove https:// (or http://) in the targetData.link with the regex .replace(/^https?:\/\//, '')

Step 2/2: Tracking formula for UTM codes

• The tracking link formula doesn’t work with targetData:

• This is because by default the formula has a condition on $(urlstring):

• And the formula is executed BEFORE targetData is replaced by its content!
• The condition regex must contain a OR targetData :

<%@ include option='NmsTracking_ClickFormula' %>
<%
var pattern = /(blog\.myrosblog\.com|targetData)/i;
if( $(urlstring).match(pattern) ){
%>
&utm_source=newsletter&utm_medium=email&utm_campaign=<%= message.delivery.internalName %>
<% } %>

• Which results in a targetData link tracked with UTM via the delivery formula: